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What is .blog TLD and why choose it?

Explore the .blog TLD and learn how it can elevate your online presence. Secure your .blog domain today with Namefi!

Published on December 10, 2025By Namefi Team
  • tld

What is .blog?

The .blog Top-Level Domain (TLD) is a generic TLD (gTLD) specifically designed for blogs, online journals, and content-driven websites. Launched in 2016, .blog provides a clear and recognizable domain extension for anyone looking to establish a strong online presence through blogging. Unlike generic TLDs like .com, .blog instantly communicates the nature of your website to visitors. It is managed by Automattic, the company behind WordPress.com, offering a relevant and focused domain space for bloggers of all kinds. You can learn more about gTLDs on ICANN's website.

How People Are Using .blog

  • Individual Bloggers: Sharing personal stories, passions, and expertise.
  • Businesses: Publishing company news, industry insights, and customer testimonials.
  • Creative Professionals: Showcasing portfolios, behind-the-scenes content, and project updates.
  • Organizations: Sharing announcements, research, and advocacy efforts.
  • Podcasters: Providing show notes, transcripts, and additional content for their audio content.

Notable Entities Using .blog

While specific famous examples fluctuate, .blog is widely adopted across various sectors:

  • Tech Companies: Sharing development updates and insights.
  • Marketing Agencies: Offering blogging tips and industry best practices.
  • Lifestyle Brands: Engaging audiences with lifestyle content and product features.
  • Food Bloggers: Recipe blogs with easily identifiable domain names.

Why Choose .blog?

  • Relevance: Instantly communicate that your website is a blog, attracting the right audience.
  • Branding: Create a memorable and consistent brand identity centered around your blog.
  • Availability: Increase your chances of securing your desired domain name compared to more saturated TLDs like .com.
  • SEO potential: Although not a direct ranking factor, a relevant domain name can improve click-through rates, potentially boosting SEO performance.
  • Memorability: .blog is easy to remember and share, making it ideal for building a loyal readership.

Register Your .blog Domain at Namefi

Ready to launch your blog with a perfect domain name? Namefi makes it easy to register your .blog domain and get your content out there! As an ICANN-accredited registrar, we provide a secure and reliable platform for managing your domains. Plus, with our seamless Web3 integration, you can easily connect your domain to decentralized applications and explore the future of the internet. Check out our full list of features at Namefi.

Don't wait! Secure your .blog domain today and start building your online presence.

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About the author(s)

Namefi Team
Namefi Team • Namefi

Namefi is a collective of engineers, designers, and operators who obsess over building tools that make managing your onchain domain names effortless.